Qualifying for a BA Hons in Graphic Design in the late ’70s, I specialised in information and audio visual design. Before computerisation, this meant preparing slide/tape presentations from artwork and photos. After postgraduate studies in Theatre Arts, and a brief stint working for a print co-operative in Cardiff, I set off on a freelance graphic design career.
Aerta Creative was established in 1999, with the aim of bringing an experienced, trained design sensibility to web development, whilst continuing to produce work for print. For more complex web programming jobs, outsourcing to trusted freelancers has meant that costs have been kept down, and no job – no matter how complicated – has been turned away.